Privacy Policy & Data Protection Statement

Your privacy matters to us.

This Privacy Policy & Data Protection Statement explains how personal information is collected, used, stored, shared and protected when you visit the Segun Makinde website, communicate with us, subscribe to updates, use interactive features, register for an event, submit an enquiry or otherwise engage with Segun Makinde and the services, programmes and resources available through this website.

For the purposes of this Policy, references to “we”, “us” or “our” mean LIT Systems Inc., the organisation responsible for operating this website and determining how personal information collected through it is processed.

We are committed to handling personal information responsibly, transparently and in accordance with applicable privacy and data protection requirements.

This Policy applies to personal information collected through:

• this website;
• contact and enquiry forms;
• consultation or strategy-session forms;
• newsletter and mailing-list subscriptions;
• event registrations;
• interactive tools and website features;
• surveys and feedback forms;
• testimonials and story submissions;
• communications with our team; and
• other digital services expressly linked to this Policy.

Separate or supplementary privacy notices may apply where a particular programme, event or service requires additional information or involves different processing activities.

Depending on how you interact with the website, we may collect:

A. Identity and Contact Information

This may include:

• name;
• email address;
• telephone number;
• city, province/state or country;
• organisation;
• professional role; and
• other contact information voluntarily provided.

B. Enquiry and Engagement Information

Where you submit an enquiry, request a consultation or engage with a programme or service, we may collect:

• the nature of your enquiry;
• professional or business information;
• areas of interest;
• information about your goals or circumstances;
• preferred method of contact;
• meeting or consultation information; and
• other information you choose to provide.

C. Communications and Subscription Information

This may include:

• newsletter subscriptions;
• communication preferences;
• event registrations;
• correspondence with our team;
• survey responses; and
• feedback.

D. Testimonials, Stories and Media

Where voluntarily submitted or separately authorised, we may process:

• testimonials;
• photographs;
• video or audio recordings;
• interviews;
• professional profiles; and
• stories or experiences shared with us.

Where such information is intended for publication, appropriate permissions will be obtained separately where required.

E. Website and Technical Information

When you use the website, certain technical information may be collected automatically, including:

• IP address;
• browser and device information;
• operating system;
• pages visited;
• referral source;
• approximate location derived from technical information;
• website interactions; and
• cookie or similar technology identifiers.

More information will be provided in our Cookie Policy.

We may collect personal information:

• directly from you;
• through website forms and interactive features;
• when you subscribe, register or make an enquiry;
• through correspondence with our team;
• during events, meetings or consultations;
• through cookies and similar technologies;
• from service providers acting on our behalf; or
• from publicly available sources where lawful and appropriate.

We will seek to collect only information reasonably necessary for the identified purpose.

We may process personal information to:

• respond to enquiries and requests;
• arrange consultations, meetings or strategy sessions;
• provide information, resources or services requested by you;
• administer programmes and events;
• manage newsletter and communication subscriptions;
• maintain professional relationships;
• improve website functionality and user experience;
• understand how visitors engage with our content;
• develop relevant educational and informational resources;
• maintain appropriate business and administrative records;
• prevent misuse, fraud or security incidents;
• establish, exercise or defend legal rights;
• comply with applicable legal and regulatory obligations; and
• carry out other purposes disclosed to you at the time information is collected.

Where required, we will obtain appropriate consent before using information for materially different purposes.

Depending on the nature of the interaction and applicable law, personal information may be processed on the basis of:

• your consent;
• steps taken at your request;
• performance of an agreement or contract;
• compliance with legal obligations;
• legitimate organisational or business interests, where those interests do not improperly override your privacy rights;
• protection of vital interests where applicable; or
• another lawful basis permitted by applicable law.

Where consent is relied upon, you may withdraw that consent, subject to applicable legal, contractual or operational limitations.

Withdrawal of consent does not affect processing lawfully undertaken before the withdrawal.

Where permitted by law and where the appropriate permission has been obtained, we may send:

• newsletters;
• educational content;
• event information;
• programme announcements;
• professional updates; and
• other communications you have requested or agreed to receive.

You may unsubscribe from optional marketing communications at any time using the unsubscribe mechanism provided or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending necessary administrative or transactional communications relating to an enquiry, registration, programme or service with which you are actively engaged.

The website may include AI-powered assistants, conversational interfaces, search tools or other automated features designed to help visitors navigate information and receive responses to questions.

Information submitted through such features may be processed by us and by authorised technology providers supporting those services.

Users should avoid entering passwords, financial account information, highly sensitive personal information or confidential third-party information into an AI-powered feature unless expressly requested through an appropriate secure process.

AI-generated responses are provided for informational purposes and may not always be complete, current or error-free.

Where an AI-powered feature involves material additional data processing, an appropriate notice will be provided at or before the point of collection.

We do not intend to make decisions producing legal or similarly significant effects about individuals solely through automated processing unless this is expressly disclosed and appropriate safeguards are implemented.

The website may use cookies and similar technologies to:

• enable essential website functionality;
• remember preferences;
• understand website usage;
• measure performance;
• improve content and user experience; and
• support other permitted functionality.

Where required, non-essential cookies will be subject to appropriate user choice or consent.

Further information will be provided in the website's Cookie Policy and cookie-management interface.

We do not sell personal information.

Personal information may be shared where reasonably necessary with:

• authorised employees, contractors and representatives;
• website hosting and infrastructure providers;
• email and communications providers;
• CRM and business-management systems;
• analytics providers;
• event and registration platforms;
• cloud-storage providers;
• professional advisers;
• technology and AI service providers, where applicable;
• regulators, law-enforcement authorities or other parties where legally required; and
• other service providers necessary to operate the website or provide requested services.

Service providers should receive only information reasonably necessary to perform their functions and are expected to handle information appropriately.

Some service providers or technology infrastructure used to operate the website may process or store information in countries other than the country in which it was originally collected.

Where personal information is transferred across borders, we will take reasonable steps to ensure that such transfers are undertaken in accordance with applicable data protection requirements and with appropriate safeguards.

Information processed in another jurisdiction may also be subject to lawful access requirements applicable in that jurisdiction.

Personal information will be retained only for as long as reasonably necessary to:

• fulfil the purposes for which it was collected;
• maintain appropriate business or programme records;
• comply with legal, tax, accounting or regulatory requirements;
• resolve disputes; and
• establish or defend legal claims.

Different categories of information may therefore have different retention periods.

Information that is no longer reasonably required will be securely deleted, anonymised or otherwise appropriately disposed of, subject to applicable requirements.

We use reasonable administrative, organisational and technical measures appropriate to the nature and sensitivity of the information we process.

These may include:

• role-based access controls;
• password and account controls;
• secure hosting and transmission;
• access limitation;
• appropriate backup and recovery measures;
• staff confidentiality requirements;
• service-provider controls; and
• security monitoring and maintenance.

No digital system can guarantee absolute security. We therefore continually seek to maintain safeguards proportionate to the information and associated risks.

Depending on applicable law and the circumstances, you may have rights to:

• be informed about how your personal information is processed;
• request access to personal information held about you;
• request correction of inaccurate or incomplete information;
• withdraw consent where processing relies upon consent;
• object to or request restriction of certain processing;
• request deletion where legally applicable;
• request information about certain disclosures of your information;
• request portability where applicable;
• opt out of optional marketing communications;
• raise a concern or complaint about our handling of your information; and
• exercise applicable rights concerning automated decision-making.

Some rights are subject to legal exceptions or limitations.

We may need to verify your identity before fulfilling a privacy request.

Permission to process information for an enquiry, event, consultation or other core service does not automatically constitute permission to publicly use an individual's image, testimonial or personal story.

Where we wish to use identifiable photographs, interviews, testimonials, video, audio or personal stories for public communications, separate permission will be obtained where appropriate.

Where consent is the applicable basis, individuals may subsequently contact us regarding withdrawal of that consent. Certain limitations may apply where material has already been lawfully published, printed, distributed or otherwise incorporated into completed materials.

This website is not primarily directed at children.

We do not knowingly seek to collect personal information from children without appropriate authority or consent where required by applicable law.

Where a future programme is specifically designed for children or young people, a programme-specific privacy and consent process will be implemented appropriate to the age of participants, nature of the information and applicable legal requirements.

The website may contain links to external websites or services.

We are not responsible for the privacy practices, security or content of third-party websites. Visitors should review the privacy information provided by those organisations before submitting personal information.

Questions, privacy requests or concerns about this Policy or the handling of personal information may be directed to:

Privacy Contact: [Privacy Officer/Responsible Person] Organisation: LIT Systems Inc. Email: [Privacy Email Address] Address: [Business Address, if appropriate]

We will review legitimate privacy requests and complaints in accordance with applicable requirements.

Where applicable, individuals may also have the right to raise a complaint with the relevant privacy or data protection authority.

The Office of the Information and Privacy Commissioner of Alberta oversees the administration and enforcement of Alberta’s privacy legislation. You may visit their website at: https://www.oipc.ab.ca/.

This Policy may be updated periodically to reflect changes in our services, technologies, legal requirements or privacy practices.

The current version will be published on this website with the date of the most recent update.

Where a material change affects how previously collected personal information is used, additional notice or consent will be provided where required.

For questions about this Privacy Policy & Data Protection Statement or our privacy practices, please contact:

[Privacy Contact/Title] LIT Systems Inc. [Privacy Email Address] www.segunmakinde.com